Our Core Values, Mission, and Vision
Yes, the Filipino Can!
To date, this continues to be the battle cry of Salayhandmade, always at hand to keep company morale high when business climate is difficult.
Three key factors however, identify the core values of Salayhandmade, and these are readily visible when one enters the factory premises:
Faith. An altar carved naturally from wood at the back of the administrative building is where Salayhandmade employees gather every single day for the three o’clock prayer. We at Salayhandmade believe that indeed, more things are wrought by prayers than anything else this world knows of.
Nationalism. The Filipino flag that flies high and proud from the building façade alongside Salayhandmade’s own flag is testament to the reason behind the company’s existence. We at Salayhandmade exist in service to our community and our nation.
Justice. A billboard by the walkway going toward the production area articulates the ten principles of Fair Trade, which the organization upholds on a day-to-day basis. We at Salayhandmade strive to live by these values in order to continue touching hearts, and building lives.
Any visitor to the Salayhandmade factory will always be wonderfully amazed by the sight of large groups of craftsmen and artisans individually and cheerfully in action, working at a traditional craft that result in natural and exquisite products!
Climbing Another Mountain!
Out of these core values, along with a big dose of love and generosity that naturally flows from faith, Salayhandmade crafted its mission. The first of these were born straight from the heart of Loreta Rafisura in 1987, who at first thought her goals were too lofty and too noble.
Two decades later most of these original goals have been met, and the company has gone on to climb other mountains. The current vision and missions of Salayhandmade is now the third “mountain,” a sign of its continuous growth.
Vision (2009)
Salayhandmade envisions itself to be a harmonious and economically secured dynamic team who are innovators of globally competitive handmade products anchored on fair trade principles.
Mission statement (2009)
To be a globally competitive company who:
- Develops, produces and markets innovative handmade products.
- Develops its workers holistically to be part of a dynamic team.
- Explores business possibilities and engages in diversification to enable it to grow and give secured income to its workers.
- Penetrates the domestic and global markets for sound business growth; and
- Practices and advocates Fair Trade principles for a change towards stronger corporate social responsibility.
The Original Vision and Mission
To show how we have grown, here is our original vision and mission as written by Mrs. Loreta C. Rafisura:
Vision (1989)
Salay Handmade Products Industries, Inc. (SHAPII) is a socially responsible and harmonious business group producing eco-friendly and globally competitive Handmade Paper, Pressed flower designs and its related crafts for the development of the Filipino within the framework of a sustainable environment.
Mission statements (1989)
- To give a decent livelihood to our people.
- To help give an identity to our town, Salay.
- To promote the art of Handmade Paper to all those who are interested.
- To live the “YES, the Filipino can!” dictum.
- To ensure survival by succeeding as a business.
- To help in developing the Filipino by inculcating the virtues of patriotism, honesty, loyalty, self-reliance, hard work, patience, love of God, and discipline through the art of Handmade Paper making and its related activities.
- To free our land from the waste grass cogon (imperata cylindrical exaltata), so that our land maybe utilized for the planting of better crops to improve the lives of our people.
- To develop International friendship through the art of Handmade Papermaking.
